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Patterns of Entrepreneurship Management, 5th Edition, by Jack M. Kaplan, Anthony C. Warren
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Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. This text is infused with the authors' experience teaching, writing, and launching successful ventures and challenges students with real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
- Sales Rank: #808116 in eBooks
- Published on: 2015-12-29
- Released on: 2016-01-13
- Format: Kindle eBook
From the Back Cover
Did You Know?
This book is also available as a Wiley eText.
The Wiley eText is a complete digital version of the text that makes time spent studying more efficient. Course materials can be accessed on a desktop, laptop, or mobile device—so that learning can take place anytime, anywhere. A more affordable alternative to traditional print, the Wiley eText creates a flexible user experience:
- Access on-the-go
- Search across content
- Highlight and take notes
- Save money!
Purchase the Wiley eText from
www.WileyStudentChoice.com
Most helpful customer reviews
2 of 2 people found the following review helpful.
the book was a precious companion to support the course and I also highly recommend it to inexperienced entrepreneurs
By Amazon Kunde
I am an Ivy league law student and I used the book in a class on entrepreneurship and advising start-ups. In short, the book was a precious companion to support the course and I also highly recommend it to inexperienced entrepreneurs.
It was useful to me because, never seriously faced with the challenges of entrepreneurship, I had an incomplete view of the process. The authors explain the entire operation of creating a start-up, giving many practical examples (using personal experience, famous examples or general patterns) in a succinct, well-structured and enjoyable way. It can thus be read either face-to-face or used to look up specific answers during the entrepreneurial journey.
Aside helping entrepreneurs and founders with better understanding their undertaking, the book also highlights common mistakes and provides very practical and hands-on advice such as “Where should I incorporate my company? Under what form? Can I start my company while still continuing my current job? And what are intellectual rights? When do I need to start thinking about these questions and when should I get help?”
In conclusion, it’s a useful guidebook, for students and entrepreneurs alike, and a great introduction into the topic.
2 of 2 people found the following review helpful.
MUST READ FOR ENTREPRENEURS - EXCELLENT HANDBOOK WITH MOST RELEVANT METHODOLOGIES
By Amazon Customer
This book is an absolute must read for anyone considering Entrepreneurship or one that has already taken the plunge and is building a business. Many of the organizational structures outlined in this book - centered on the lean startup methodology - I use in my daily work as a startup Founder & CEO. The book does a fantastic job covering the business model canvas, which we still use to a considerable degree, and other concepts such as the decline of VC as a source of funds, MVP and how to iterate, and pivoting with the short business plan.
Additionally, the book includes a vast array of cases and exercises that you really can't find elsewhere, particularly with this degree of detail. The cases crystallize how to apply these critical concepts in order to learn from customer development and interaction with MVPs. It is especially useful for those with little to no experience in entrepreneurship as it is a fundamentally different way of thinking and doing. As I've been living and breathing this stuff for the last few years I can confidently say that lean startup and its methods are critical when it comes to real-life execution. I highly recommend reading this book and using it for years to come.
- Jeff Witten, CEO Coin Out
1 of 1 people found the following review helpful.
it is amazing to see when the real world meets academia head ...
By Amazon Customer
Jason Stieg - Managing Director - Penn State Smeal Executive MBA program.
As Managing Director of a top Executive MBA program, it is amazing to see when the real world meets academia head on. Professor Kaplan does an amazing job of balancing his experiences a successful entrepreneur and world class academic. At the intersection lies an easily digestible text that is a must have for both new and experienced entrepreneurs trying to launch new ventures in today's complex and ever changing business environment. Going through this text gave me the feeling of my own MBA days, and certainly got my own entrepreneurial juices flowing. It is tough to make it through the book without being excited about one or two of your own ideas! Overall, a great read and highly recommended.
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